Tue 22 Sep, 2009
Marketing Ideas/Strategies in 2009
Comments (0) Filed under: Current AvailsTags: campus activities board, colleges, creative, ideas, marketing, promo, social networking, strategies, student organizations, twitter
There are millions of ways to market your show! So- we decided to blog some ideas we’ve thought of or have seen done in the past. Feel free to apply these to your campus AND comment below of what you have done/has worked for your campus. 
1) Know Your Campus. What is popular on the radio might not necessarily do well on your campus.
2) Use All Resources: Let’s face it, it’s 2009. Even the President has a Twitter account. Social networking is huge now more than ever. Use it. Create Facebook fan pages, groups, and events. Use Twitter to let everyone know what’s going on and engage your “followers” by having contests. (i.e. if you are a follower of us you will be entered in a drawing to win 2 free tickets to the next show..etc etc)
3) Don’t Underestimate Word Of Mouth: Promo Booths work really well. In some cases, even better than flyers.
4) Remember Who Your Audience Is: Ticket prices for students are usually cheaper than the public price. You are essentially programming for the campus/students.
5) Nothing Is Wrong With A Smaller Show: Everything you do is going to bring attention to your organization, so even putting together a local battle of the bands or battle of the comedians will let people know who you are for when you program other shows.
6) Don’t Be Afraid To Step Out Of The Comfort Zone: Creative advertising does work. Don’t be afraid to step away from the traditional posters/flyers. People will take notice. (i.e. A school had a student wear a sandwich board cut out of the state of Virginia when advertising ticket sales for Virginia Coalition)
7) Work With Others: Utilize other student organizations. Co-sponsorships can work really well, or even something as small as helping each other advertise events. (i.e. posting on your Facebook fan page an update for another student organization. “Help support ——“)