There are millions of ways to market your show! So- we decided to blog some ideas we’ve thought of or have seen done in the past. Feel free to apply these to your campus AND comment below of what you have done/has worked for your campus.

1)    Know Your Campus. What is popular on the radio might not necessarily do well on your campus.
2)    Use All Resources: Let’s face it, it’s 2009. Even the President has a Twitter account. Social networking is huge now more than ever. Use it. Create Facebook fan pages, groups, and events. Use Twitter to let everyone know what’s going on and engage your “followers” by having contests. (i.e. if you are a follower of us you will be entered in a drawing to win 2 free tickets to the next show..etc etc)
3)    Don’t Underestimate Word Of Mouth: Promo Booths work really well. In some cases, even better than flyers.
4)    Remember Who Your Audience Is: Ticket prices for students are usually cheaper than the public price. You are essentially programming for the campus/students.
5)    Nothing Is Wrong With A Smaller Show: Everything you do is going to bring attention to your organization, so even putting together a local battle of the bands or battle of the comedians will let people know who you are for when you program other shows.
6)    Don’t Be Afraid To Step Out Of The Comfort Zone: Creative advertising does work. Don’t be afraid to step away from the traditional posters/flyers. People will take notice. (i.e. A school had a student wear a sandwich board cut out of the state of Virginia when advertising ticket sales for Virginia Coalition)
7)    Work With Others: Utilize other student organizations. Co-sponsorships can work really well, or even something as small as helping each other advertise events. (i.e. posting on your Facebook fan page an update for another student organization. “Help support ——“)

Hi Everybody- James here!

Just wanted to take a minute to introduce Developing Artist’s newest addition in our Booking division: Sara Biancuzzo.

She’s a New England native, but has been living out in Los Angeles working for AEG Live, one of the world’s largest concert promoters and touring agencies, before moving back to work for DAB. We are very happy to have her here! Look for her at upcoming DAB Productions and your local NACA conferences.

Hi guys- it’s me Sara!!

I’m really excited to meet and work with ya’ll!
When I was in college I was concert chair for my programming board so I know how important it is to have a reliable middle agent.
I’m attaching a photo to this blog of comedian Nick Swardson and I, can you make out who is in the background? Post answer to our fan page of Facebook. (type Developing Artist Booking into search box) and win a prize! Also suggest fans to our Facebook fan page and Twitter so we can update you all on the latest artist info, touring, and music related news.
Don’t forget to follow us on Twitter too! (www.twitter.com/dabooking) I tweet often

<3 Sara

What’s up world!!

Summer days are still going strong so I don’t want to kill anyone’s buzz by saying that August is quickly approaching and that means soon enough you will be back on campus. But I think the some of the best parts about going back to school is seeing your profs, challenging the mind again, the smell of season’s change and especially getting down tough with your crew.

Also, another great thing about going back is looking forward to having concerts on your campus. Instead, of having to drive somewhere far to see a great band or artist, they come to you and furthest you might have to travel is just a short walk across the quad.

So for all of the Student Activities, Programming Boards, and Concert Committee members you have a the awesome job of bringing the entertainment to your peers.

That’s why we exist as well. We are here to make the concert planning process a fun and exciting endeavor. We love working with colleges because of that reciprocal energy. We are committed to helping you every step of the way from securing the artist to being right there with you day-of-show as a production manager.

The reason why I say all this is because now is the time to get the ball rolling on securing a band or act for your school for the fall!

We already have offers out now and are confirming a bunch of shows as well!

So shoot us a note or give us a call anytime with any questions you might have regarding artist availability and pricing or any questions about concert planning in general. Love to hear from ya!

Hope the summer is going well.

James

PS. Check us out on Twitter and Facebook just click on the links on the home page and follow us or become a fan for the latest in artist availability and industry news.